The Visual Biography of Color considers color as a vital, communicating, cultural mechanism. Instead of an dense aesthetic treatise or narrative conceit; the book utilizes data visualization techniques to animate the substance color in both high and low-brow culture to reveal how deeply embedded the value of color is in our color-full environment.

The Visual Biography takes readers on a journey through the visible spectrum. For instance, RED encounters the evolution of red states in the U.S., the compilation of every red subway line in every major world city collapsed onto a single page, and a radiant wheel that displays every major song that has red in its title. The Visual Biography ultimately brings into appearance a glimpse of the complex hidden architecture of color's meaning to the world.  

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